Your Webpages
A much overlooked strategy to building a list of prospects is actually maximizing the potential of all the webpages on your website. On your business blog or site one of the best things you can do is to include an opt in form on each page. Contrary to popular belief, a simple lead capture page is not the only tool an internet marketer can use to create huge lists of people to communicate with.
As people come to your website in droves to see what you're all about, many of them will not stick to your home or landing page. The natural curiosity will urge a prospect to examine your About Me page or product lines, so you would want to have that "safety net" to catch interested prospects. These days websites can get so deep with a hierarchy of pages that they may lose interest in going back to the home page.
A much overlooked strategy to building a list of prospects is actually maximizing the potential of all the webpages on your website. On your business blog or site one of the best things you can do is to include an opt in form on each page. Contrary to popular belief, a simple lead capture page is not the only tool an internet marketer can use to create huge lists of people to communicate with.
As people come to your website in droves to see what you're all about, many of them will not stick to your home or landing page. The natural curiosity will urge a prospect to examine your About Me page or product lines, so you would want to have that "safety net" to catch interested prospects. These days websites can get so deep with a hierarchy of pages that they may lose interest in going back to the home page.
This is where you will usually find an opt in form to collect leads. By providing a way for them to subscribe or sign up for information on each page you tremendously lower the risk of losing them indefinitely.
Archiving
Another great way to build a list for your autoresponder is by archiving all of your past newsletters and articles. By doing this your website can double as a form of an online library which will be very appealing. This also tells your visitors that you are generous in providing the public with helpful information. Archiving this valuable information boosts the credibility of the company or brand, thus labeling it as a trustworthy source.
These catalogued articles will drive endless amounts of traffic if SEO techniques are used properly. Of course, within each archived article you want to link back to a lone lead capture page when necessary. The combination factor of archiving old newsletters while publishing new information essentially turns the website into a hub of relevant keywords. Practice this and don't be surprised if your website moves right on to the first page of a major search engine.
Make it Simple for Subscribers
You want it to be very easy for prospects to sign up or they wont! To hastily build a list for your autoresponder you must be considerate in regards to the information that you are requesting. Ask for too much info and they may get impatient and lose interest. There are far too many things to do on the information highway, making attention spans terribly short. As you design your opt in forms try to avoid requiring CAPTCHA codes, confirm email address boxes, or other unnecessaries.
You have to realize that it's email marketing that you are doing so their first name and email should suffice. If your business requires that you obtain details like a physical address, "how did you find us," or other demographical data consider surveying them after they become a customer or subscriber. Whatever you do, do not make your prospect feel like they are submitting an online job application.
Pass it On
The age-old act of word of mouth advertising is powerful so use it to your advantage. Once a lead becomes a customer they can help you build a list of even more prospects. Make friendly reminders in the post script of your newsletters to encourage them to pass it on to others they know. If it is insightful and very helpful to them they will be glad to share it with their associates.
A brilliant way to build a list for your autoresponder is to also include social media buttons. Reputable email marketing companies like GetResponse will allow you to place Pinterest, Facebook, and Twitter icons within the body of your newsletters. This gives you the opportunity for them to go viral; and when they do other prospects will see your link to an opt in page. This leveraged effort buys you the time to build lists in other ways.
Testimonials
It is crucial that you add testimonials on your lead capture page to combat negative reviews and to protect your online reputation. When adding them only add just one or two to the page to cut down on the possibility of distraction. Feel free to use any testimonial format, but keep in mind that the audio and video types add to the realism. Some customers end up being so satisfied by your products or service that they inspire others to check out what you have.
This may be just the mild kick a prospect needs to get them to sign up! Using actual names add to your credibility so get permission of your customers. Also, get permission to use their locations and URLs but refrain from uring the typical John D. from TX. A simple note asking your appeased customers to participate will do. Try not to underestimate a good testimonial because opinions across the board hits it home and will get your more opt ins.
Kevin Timothy is a seasoned internet marketer and coach that strives to teach entrepreneurs what works really well in the industry. Through consistent research and personal development in various areas, he is able to generate prospects by the hundreds each week.
Article Source: Kevin Timothy
Archiving
Another great way to build a list for your autoresponder is by archiving all of your past newsletters and articles. By doing this your website can double as a form of an online library which will be very appealing. This also tells your visitors that you are generous in providing the public with helpful information. Archiving this valuable information boosts the credibility of the company or brand, thus labeling it as a trustworthy source.
These catalogued articles will drive endless amounts of traffic if SEO techniques are used properly. Of course, within each archived article you want to link back to a lone lead capture page when necessary. The combination factor of archiving old newsletters while publishing new information essentially turns the website into a hub of relevant keywords. Practice this and don't be surprised if your website moves right on to the first page of a major search engine.
Make it Simple for Subscribers
You want it to be very easy for prospects to sign up or they wont! To hastily build a list for your autoresponder you must be considerate in regards to the information that you are requesting. Ask for too much info and they may get impatient and lose interest. There are far too many things to do on the information highway, making attention spans terribly short. As you design your opt in forms try to avoid requiring CAPTCHA codes, confirm email address boxes, or other unnecessaries.
You have to realize that it's email marketing that you are doing so their first name and email should suffice. If your business requires that you obtain details like a physical address, "how did you find us," or other demographical data consider surveying them after they become a customer or subscriber. Whatever you do, do not make your prospect feel like they are submitting an online job application.
Pass it On
The age-old act of word of mouth advertising is powerful so use it to your advantage. Once a lead becomes a customer they can help you build a list of even more prospects. Make friendly reminders in the post script of your newsletters to encourage them to pass it on to others they know. If it is insightful and very helpful to them they will be glad to share it with their associates.
A brilliant way to build a list for your autoresponder is to also include social media buttons. Reputable email marketing companies like GetResponse will allow you to place Pinterest, Facebook, and Twitter icons within the body of your newsletters. This gives you the opportunity for them to go viral; and when they do other prospects will see your link to an opt in page. This leveraged effort buys you the time to build lists in other ways.
Testimonials
It is crucial that you add testimonials on your lead capture page to combat negative reviews and to protect your online reputation. When adding them only add just one or two to the page to cut down on the possibility of distraction. Feel free to use any testimonial format, but keep in mind that the audio and video types add to the realism. Some customers end up being so satisfied by your products or service that they inspire others to check out what you have.
This may be just the mild kick a prospect needs to get them to sign up! Using actual names add to your credibility so get permission of your customers. Also, get permission to use their locations and URLs but refrain from uring the typical John D. from TX. A simple note asking your appeased customers to participate will do. Try not to underestimate a good testimonial because opinions across the board hits it home and will get your more opt ins.
Kevin Timothy is a seasoned internet marketer and coach that strives to teach entrepreneurs what works really well in the industry. Through consistent research and personal development in various areas, he is able to generate prospects by the hundreds each week.
Article Source: Kevin Timothy
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