Your Webpages
A much overlooked strategy to building a list of prospects is actually maximizing the potential of all the webpages on your website. On your business blog or site one of the best things you can do is to include an opt in form on each page. Contrary to popular belief, a simple lead capture page is not the only tool an internet marketer can use to create huge lists of people to communicate with.
As people come to your website in droves to see what you're all about, many of them will not stick to your home or landing page. The natural curiosity will urge a prospect to examine your About Me page or product lines, so you would want to have that "safety net" to catch interested prospects. These days websites can get so deep with a hierarchy of pages that they may lose interest in going back to the home page.
A much overlooked strategy to building a list of prospects is actually maximizing the potential of all the webpages on your website. On your business blog or site one of the best things you can do is to include an opt in form on each page. Contrary to popular belief, a simple lead capture page is not the only tool an internet marketer can use to create huge lists of people to communicate with.
As people come to your website in droves to see what you're all about, many of them will not stick to your home or landing page. The natural curiosity will urge a prospect to examine your About Me page or product lines, so you would want to have that "safety net" to catch interested prospects. These days websites can get so deep with a hierarchy of pages that they may lose interest in going back to the home page.